Sunday, January 2, 2011

'A Culinary Escapade of Goa' wins Best Culinary Travel Guide- India at the Gourmand World Cookbook Awards 2010


Odette Mascarenhas author of the Book ‘A Culinary Escapade of Goa’ has won the prestigious Gourmand World Cookbook Awards 2010 from India in the Category ‘Best Culinary Travel Guide’ for a second time. She now gets ready to be pitted against entries from 75 countires vying for 'The Best in the World 2010' Award.

She earlier won the 'Special Jury Award' for a biography of the first Goan Executive Chef – Masci-The Man behind the Legend in 2008.

The book has also been short listed to compete in a glittering award ceremony for the Best in the World at the Le Centquatre Theatre in Paris on 3rd March 2011. . In total this year, books from 75 countries have reached that level of excellence. The process is more like the Olympics, with many specialized competitions for numerous countries. The award ceremony is long, as if all medal ceremonies of the Olympics were held at the same time.

She has also written two books for tweens in the Alfie Alphonso series to develop their potential. Alfie Alphonso The Search for the Mystical Crystal and Alfie Alphonso The Blot on the Canvas. She has a popular Food column called Gourmet’s Delight in the Zest-the magazine section of the Navhind Times

She also anchors a Food TV series, ‘A Legacy for the Tastebuds’ for Goa 365.


Unique in the Book Sector
• Free, open to all
• For books published within the year, useful for bookstores, authors, publishers.
• Over 100 countries participating, in all languages.
• The average country competes in 10 categories: as in the Olympics, one country seldom participates in all competitions.
• Many categories so that each country has a chance: 45 countries will win at least one medal, Gold, Silver, or Bronze.
• Just as in the Olympics, the media report only on winners from their own country. So there are very few winners for each country.
• Small publishers and big publishers, big and small countries all have an equal chance.
• No other sector of book publishing benefits from such an organization.

For Those who Cook with Words
• Honours on one of the most prestigious stages in the world, La Comédie Française in Paris, unprecedented for books, and cookbooks.
• Huge media impact: the Gourmand Awards get over 1100 articles worldwide every year.
• Winning books get often reviewed again, reprinted, translated and distributed in foreign countries.
• At the latest London Book Fair, in April 2009, publishers said “The Gourmand Awards now drive the cookbook business”.
• The scope of the event is similar to the Olympics. The emotion of the long awards show filmed for television is similar to the Oscars.
• No other sector of book publishing benefits from such an international impact. Spread across dozens of countries, for several important books at the same time.

The Winner is the Book
The “Gourmand World Cookbook Award” is given to the book. It is always the result of team work, including often the publisher, editor, art director, writer, chef, stylist, translator, photographer, printer, and others.
The focus is on the book.

About the Book:

Goa on a platter...Fun...Food...Frolic
A Historical and Cultural legacy

What does one do on a holiday? Go sightseeing, relax, sunbathe and gorge on the tempting delicacies that the place has to offer.It was with this idea in mind that author Odette Mascarenhas embarked on her 'escapade' to unravel the culture, history and cuisine of Goa and serve it up on a platter.
It encompasses the different talukas together with the recommended places to eat and visit. With a review of Goa's 40+ restaurants to visit, their specialties will tempt your palate, your taste buds fired with expectancy on what should follow.

The author believes that after a holiday, one should have a recollection of memorable moments spent there...and this book provides it. Reliving traditions, festivals and folklore of the past...a culture which is slowly dying, but still retained in villages. Or perhaps once back home, with a hope of trying out Goa's unique preparations from the top six chefs of Goa... 24 recipes of Hindu Goan, Christian Goan and even Portuguese cuisine.
From a tourists point of view, a panel was instituted to rate and review 40 good restaurants in Goa plus 60 others which could be visited to enjoy a different experience. from speciality based cuisines, to the haunt of local Goans where the fresh catch of the day or a unique curry could have one's taste buds begging for more.
The book also explores the history of Goa throughout the ages...Kadamba, Saraswat, Portuguese the numerous conquests added flavor to the constant evolving culinary preparations as well as to the culture of the land. So backed with the knowledge that the book provides one would be empowered to experience the most enticing 'escapade' of their holiday.

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